Prudential's work has helped to increase access to simple and low-cost health and financial protection by using innovative technologies.

In Malaysia, the company launched a new marketplace in its app where customers can redeem their no-claims benefits against preventative care services such as health screening, vaccination, diagnostic tests, health subscription programmes. In Taiwan, HowMaji—which means 'buddy' or 'good friend'—is a digital platform that provides free features, health information and benefits for its members. In Singapore, it launched a savings insurance plan, allowing customers to sign up instantly.

The insurer has also launched products in countries as diverse as the Philippines, Malaysia, Ghana and Cambodia, covering things like infectious disease due to the impacts from climate change and is offering low-income customers coverage on common critical illness conditions with low prices.

For its wide span and offering of products, the company gets a highly commended mention.